Tuesday, July 10, 2007

Sans Guilt

Eco-fashion is all over the media nowdays, but most of it is either frumpy hemp hippy clothing or hyped-up poseur wear. Take Bono's clothing line Edun for example....that shit ain't even 100% organic, yet is constantly touted as eco-fashion. Just like buying organic produce (flown in from South Africa) from Wal-Mart makes sense...wait, it doesn't.

But there are awesome alternatives. And one of the best is the SANS label, who've been doing their thing for a while now. Using organic cotton, bamboo and wool, their innovative designs are earthy-
futuristic, if that's possible. Also, available online now!

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